Cracker Barrel suspends remodeling plans after backlash over logo change

Cracker Barrel suspends remodeling plans after backlash over logo change

Curated from US news | The Guardian — Here’s what matters right now:

US southern-style restaurant chain was met with outrage for changing branding to more minimalist style Cracker Barrel announced Tuesday that it’s suspending plans to remodel its restaurants just weeks after reversing a logo change that ignited a political firestorm. The 56-year-old restaurant chain, known for southern-style cooking and country-store aesthetic, faced intense backlash last month after unveiling a rebranding effort aimed at modernizing its image. They rolled out a new minimalist logo, plans for more contemporary interiors, and updated menu items. Continue reading...

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Original reporting: US news | The Guardian

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