After successes like Severance and The Studio, Apple TV+ gets a price hike

After successes like Severance and The Studio, Apple TV+ gets a price hike

Curated from Tech – Ars Technica — Here’s what matters right now:

Apple has announced another price increase for its Apple TV+ video-streaming service. Starting today, a new monthly subscription will cost $12.99; it was previously $9.99. Existing subscribers will see the new price take effect during their next billing cycle. Annual plans and Apple TV+'s inclusion in Apple One at current pricing will remain unchanged. The price of Apple TV+ has practically doubled since its launch a few years ago. There are many reasons for this. Read full article Comments

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Original reporting: Tech – Ars Technica

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